Most employers will check your social media profiles while going through the recruiting process. Therefore, it is crucial to have a well-established online presence. Follow these steps to assist you:
- Facebook, Twitter and Instagram profiles: I recommend that you either set your profile settings to private where your profile will not appear on search engines or perform a profile clean up. Go through all your pictures, posts and tweets, deleting anything that you do not want your employer to see. It might even be a good idea to leave everything behind and start new Facebook, Twitter or Instagram profile.
- LinkedIn Profile: I cannot stress enough the importance of having a well-established LinkedIn profile. You MUST have a LinkedIn profile; it is part of being a professional and will increase your chances of being hired. Take the time to set up a detailed profile by looking at your peers, who already have their profiles on LinkedIn. Do this at least 2 -3 months in advance of recruiting in order for the search engines to start showing your profile.
- LinkedIn Profile Picture: You must upload a professional headshot as the profile picture. Using your graduate pictures is fine. However, avoid using selfies or group pictures.
- Google search: You might have created a profile, posted a picture somewhere that you forgot about over time. Therefore, perform a Google search on your name to make sure there are no surprises popping up.
- Bonus: Email & Voicemail: Ensure that you have a professional email (I recommend using Gmail) address. As a rule of thumb, using some sort of a combination of your first and last name is acceptable. You should also have a personalized greeting on your voicemail in case you get a call from your potential employer.
Have any other questions about social media? Leave a comment below or email me.